photo by Tye Truitt

What is the
SXSW Guest Pass?

New for SXSW 2014, the SXSW Guest Pass is a free credential that gets you into awesome SXSW events including:

Opportunities and Offers

Getting on the List with your Guest Pass unlocks invitations to shows, parties, and events throughout SXSW. Keep an eye on your email leading up to and during SXSW for those invitations.

Once you’re on the list you are also eligible for amazing giveaways including SXSW badges, prizes, and gift cards. Check back here at often for the latest prizes and offers.

Pick up your free Guest Pass at any of our Pickup Locations or on-site at the doors of select SXSW events. Once you have your Guest Pass, don’t forget to Get On The List for prize giveaways and special event invitations!

Thanks to Our Sponsors

Miller Lite logo esurance logo AT&T logo IFC logo Austin Chronicle logo Music

SXSW Guest Pass. Attend Free Events. Win Prizes.

Get a Guest Pass

Head over to one of our participating retailers to pick up your Guest Pass today for more chances to win or pick one up on-site at Guest Pass Events.

Find a Location

Prize Giveaways

With your Guest Pass, you’re eligible to win amazing prizes like SXSW badges, gift cards and unique opportunities.

Check out the Goods

Latest News

See this week’s winners and be the first to know about the best upcoming free events and new prizes.

Stay in the Loop

Pickup Locations

Game Over Videogames

911 W. Anderson Ln., Suite#106
3005 S. Lamar Blvd, Suite# B-105-B
110 N I-35, Suite# 200-A, Round Rock, TX
1504 Aquarena Springs Dr., Suite#110, San Marcos, TX

Mon to Sat 11am-9pm & Sun 12pm-7pm

Oat Willie's

617 W. 29th St.
1931 E. Oltorf
9505 Burnet Rd. Suite E.

Mon to Sat 10am - Midnight & Sun Noon - Midnight

Spec's Wines, Spirits & Finer Foods

5775 Airport Blvd
4970 W US 290 SVC Rd
9900 South IH35
10515 N. Mo Pac Expressway
13015 Shops Parkway, Bee Cave TX

Mon to Sat 10am-9pm

Waterloo Records & Video

600 N. Lamar Blvd.

Mon to Sat 10am-11pm & Sun 11am-11pm

Whole Foods Market

11920 Domain Drive
525 N. Lamar Blvd
4301 W. William Cannon Blvd.
12691 Hill Country Blvd.

Sun to Sat 8am - 10pm

SXSWedu Education Expo

Austin Convention Center - 500 E Cesar Chavez St.

Tuesday March 4th only, 2-8pm

Guest Pass Updates & Announcements

Featured Guest Pass Event: Renegade Craft Fair SXSW Edition

The Renegade Craft Fair (RCF) is a curated indie-craft marketplace showcasing the brightest talents in contemporary craft and design. For the first year, RCF is partnering with South by Southwest to bring the indie craft movement to SXSW registrants and the public. This three-day marketplace will feature a range of exceptional artisans as well as workshops, art installations, demonstrations and special events.

Perks for Guest Pass Holders on the List!

The tally of lucky Guest Pass holders keeps rising every day! We've already given away numerous SXSW badges, an iPad, a guitar, sunglasses, speakers, and more. But there are still plenty of chances to win! All it takes is getting on the list with your Guest Pass to have your chance at joining the lucky winners. Upcoming giveaways include a SXSW Music Wristband, a $100 gift card to Waterloo Records, a $250 Whole Foods Market gift card, and much more!

There’s Much To Do With Your Guest Pass In The Next Few Days!

Get excited for a variety of Guest Pass events that are right around the corner! If you haven’t already, get on the list to stay updated on Guest Pass events and qualify for awesome prize giveaways!